More and more these days’ people are worried about the environment. You will find that many more companies are now launching public relations campaigns in order to show their customers and the rest of the potential customer market that somehow they are changing their ways and going green. This is a great move for companies [...]
Posted in Blog | Tagged environmental, get, green, public, relations, use
Talk radio interviews have drastically changed!
In the ‘golden days,’ the hosts of major-market talk radio shows used to bring guests into the studio for long chats. A talk radio guest could just knock off a couple of those interviews and sales would instantly hit ‘turbo.’
Sadly, those days are gone. Unless an author is a truly [...]
Posted in Blog | Tagged a, be, big, can, interviews, mistake, on, overlooking, public, radio, relations, smaller, stations, why
Interviews on talk radio aren’t what they used to be.
Back “in the day”, hosts would invite guests into the studio for 30 minute or longer interviews. A talk radio guest could just knock off a couple of those interviews and sales would instantly hit ‘turbo.’
Sadly, those days are gone. In the current market, without a [...]
Posted in Blog | Tagged counts, every, public, radio, relations, station, talk
There are 6 little known facts about profitable positioning.
What’s positioning? It’s the art of presenting your message in such a way as to convey an immediate understanding of your subject. It “positions” your topic with other like topics in the news so that those reading your materials can easily understand the subject [...]
Posted in Blog | Tagged a, broken, campaign, fix, how, public, relations, to
